Ants11 Model Builder 2.0 & Predictor 1.0 (Data Mining) (Sep 2011)
ABOUT 11ANTS ANALYTICS
“The important thing to remember about loyalty programs is that most are just a ‘me, too’ way of reducing profit margin. Once all the major players in a space offer one, it’s just a bribe for doing business with a particular restaurant, store, airline, or product consumable.
In contrast, the best practice loyalty programs are the ones that offer a reward in exchange for ongoing customer information (shopping basket data, preferred services and routes) and then use that information to serve a customer better than a company that does not have that information. ”
— ‘Managing Customer Relationships: A Strategic Framework’. Don Peppers & Martha Rogers
11Ants Analytics has built an absolutely amazing solution which helps retailers unlock value from loyalty programs quickly and without having to risk huge amounts of money and spend months or years on implementation.
The solution is called 11Ants RAP (Retail Analytics Platform). 11Ants RAP is a cloud-hosted solution which transforms retail data into actionable stories about a retailer’s customers, stores and products.
The solution is so amazing that in early 2015 11Ants Analytics was acquired by two large public companies both of whom are recognized as leaders in the loyalty and customer analytics space: Aimia Inc (TSE:AIM) and Air New Zealand (NZE:AIR). Aimia is a data driven marketing and loyalty analytics company headquartered in Canada, and operating in over 20 countries; and Air New Zealand is widely recognized as one of the most customer-centric and most awarded airlines in the world.
As well as our super retail solution we are hard at work building an interface for the airline industry – 11Ants AAP (Airline Analytics Platform). We — and plenty of others much smarter than us! – predict AAP will change the rules of the game in the airline industry by helping airlines unlock value from their loyalty programs. If you are interested to learn more about AAP just fill in the contact form noting your interest and we can email you the document 11Ants AAP FAQs.
And finally, the real reason you are here… why are we called 11Ants Analytics? This goes back a long way, one of the first solutions we ever built contained 11 super complicated algorithms and we know of no creature that is as hard working, self organizing and capable of making order out of chaos than the ant. So the name 11Ants Analytics took hold, customers liked it and we have been that ever since!
11Ants Analytics is headquartered in New Zealand and we help retailers and their suppliers around the globe increase profits by understanding their customers better. Organizations on six continents understand their customers better with us. We love to be of help, so feel free to contact us for a chat today.
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